Innerwear is the clothes worn next to the skin. And it has to be soft, comfortable, and stylish. There are so many brands of innerwear which are “MADE IN INDIA“. We need to be more “Vocal For Local”. So here I am listing some brands which are genuinely made in India and best in their Quality. These brands have the latest design, patterns, and comfort.
Jockey is one of the biggest names in the Innerwear sector. Jockey is the brand of Page Industries, established in 1994 by Mr. Sundar Genomal and his brothers. Jockey’s revenue is the US 44.32 Dollars for the last financial year. Jockey needs no introduction. Whether it is man or woman, there are many variants available for everyone at the best price. They mainly believe in Quality. Jockey has been serving its customers with excellent Quality that people get inclined towards this after trying many other brands.
- Tagline/ Slogan Just Jockeying; Genuine Jockey
- USP Good Quality Innerwear Clothing
Clovia is now the most popular brand among females. They make lingerie, nightwears, and shapewear. Clovia is own by Pankaj Vermani, Neha Kant, Suman Chaudhary, and Aditya Chaturvedi. They started this brand in 2013. Clovia is the brand of Purple Panda Fashions Pvt. Ltd. IvyCap Ventures funded it. The brand was created seven years back, and they never looked back. They have the most comfortable and soft products yet beautiful and designer too. Clovia brand has been adding a great range of products in their collections, and users have loved it. Clovia is one of the preferable brands in terms of providing the best lingerie and shape wears.
- Tagline/ slogan- Clovia, the brand stands for Joy.
- USP- manufacturer high fashion style and comfortable inner wears
Zivame is an Indian brand that was founded in 2011 by Richa Kar and Kapil Karekar. Their revenue for the year 2019 was 140 crore, and they aim to cross 250 crores in 2020. Their net sales were 100 crores in the last financial year. Zivame never believes in making clothes for a particular age group. They have choices for everyone. Zivame is a leading Lingerie, shapewear, and sleepwear brand in India. They make classy designs with comfort in their mind. Zivame being one of the trendiest lingerie manufacturers, they never disappoint their users with their creative discount offers. Almost all the time, you can find buy 1 get one on zivame and more than that with absolutely stunning styles—definitely a go-to brand for all the girls.
- Tagline- Love Yourself Inside Out
- USP- Anonymity
Bodycare is the brand of M/S Pawan hosiery manufacturing and was established in 1992. And now the Bodycare comes under Bodycare Creations Pvt. Ltd., Owned by Mr. Sanjay Dawar. Bodycare operation revenue hangs between 100 crores to 500 crores in the financial year 2018. Bodycare products are economical, but they are very stylish and comfortable at the same time. The brand name itself says it all. Body care takes care of our body is an excellent way, and provides you with fantastic fits.
- Usp – comfort forever
The dollar is the product of Dollar Industries. Mr. Dindayal Gupta founded it in the year 1974. They have a turnover of 984.52 crores in the year 2017-18. Dollar produces innerwear for everyone, whether it is men or women. They have prevalent faces as their brand ambassador, like Salman Khan and Akshay Kumar. Almost every Indian is aware of this brand and has been using its innerwear for ages. One of the best brand if you always prefer comfort over fashion.
- USP- wear to change
- Tagline/slogan-manufactures most comfortable and warmest innerwear
Groversons is the oldest brand of women lingerie. It was established in 1953. Their founder is Chaman Lal Grover. Groverson Paris Beauty aims to reach 500 crores in the coming year. They are the oldest in the market and choice of every age group. Their lingerie is comfortable, beautiful, and economical at the same time. This should be your brand choice if you are looking out for something trendy, experimental, and relaxing at the same time. Make this brand your choice and support made in India and improvise the Indian sales.
- Tagline/slogan- Tantrik Vastramein Vishwasniya Naam
- USP- Manufactures stylish and most trendy innerwear
Chromozome is one of the famous brands of man’s innerwear. Hachem Textiles Pvt. Ltd introduced it. In 2001. Their speciality is comfort and stylish products.
The company always offers Soft, Stylish, and Sexy Products to every age group. Not, only this the company has also started adding a wide range of products. These include T-shirts, sweater vests and Pj’s too.
- USP- Stylish and trendy design
- Tagline/Slogan – Chtomozome, magnetism at work
Pretty Secret is the lingerie brand founded by Karan Behal in 2012. In the beginning, everything was not so good for the company, but now they have their own identity. Pretty Secret is now available in every online store and offline as well. Their products are sexy, economical, and comfortable.
- USP- a versatile brand to create aspirational intimate wear at a reasonable price.
- Tagline/Slogan- Do it!
Rupa frontline is one of the largest knitwear producers. The company manages to produce the most comfortable innerwear for men, women, and kids. Many sb families of the company, also known as Softline, euro, bumchums, torrid, and the root. The company was established by Mr. Pr Agrawal and Mr. Kb Agarwala with the motive to serve the erstwhile with the most comfortable hosiery stuff.
- USP- Produces warmest and soft innerwear
- Tagline/Slogan: Yeh aaram ka mamla hai
Lux Cozi is an Indian brand of men’s underwear. The brand is sold in around 5 lakh retail stores in India currently. Lux Cozi is a sub-brand of Lux industries. The turnover of the brand is supposed to be 200 crores. The headquarters of the brands are located in Kolkata. Recently, they have also added warmers in their winter collection.
- USP- The brand produces comfortable men’s innerwear
- Tagline/Slogan- Apna Luck Pehen K Chalo
WHY SUPPORT LOCAL BRANDS?
Indian economy is in high requirement, where they want the citizens of India to support Indian products. Many initiatives have been taken to make people realize the importance of doing so. And we are doing the same here. As Indians, we should support and enhance our economic growth rate.
Also, when you buy locally, you make for a more substantial local market and business. Therefore at some point, the local business can start exporting to earn unique foreign exchange.
Busying swadeshi also increases the buying power of the swadeshi manufacturer, who, in turn, buys raw material from another such source. Thus, this eventually increases the buying power of the Indian economy. Let’s help our India grow by ging vocal for local and make it a highly developed country. !
So, my dear friends, I have listed some popular Indian Brands to help you choose a better option. And yes, these are all Indian Brands, so that you can go For it. As we all know, it’s time to be “Vocal For Local”. I hope this will help you. Till then Bbye xoxo